Applying the Fit-for-Purpose Framework to Drive Congruent Action at All Levels

You are looking for first-hand information about how to drive desirable change?

Learn from David J. Anderson, pioneer of the Kanban Method and thought leader in managing effective technology development. He leads a consulting, training and publishing business dedicated to developing, promoting and implementing sustainable evolutionary approaches for management of knowledge workers.

  • Instructor led
  • Certification of attendance
  • 1 day
  • public
Organizations often measure the wrong things. Often convenience of collection or a misunderstanding of what really drives organizational performance, lead organizations to measure the wrong things, take the wrong actions, optimize meaninglessly, and leave lots of potential on the table.

SPECIAL OFFER ! Get a 30% discount on every APPS day by entering this code when booking your training:1629568961133e43b3563a90615596

Sie lernen

  • Learn how to identify and describe the design, implementation and service delivery elements
  • Learn how to correctly classify metrics
  • Learn how to describe and specify requirements in a measurable fashion

Sie verstehen

  • Understand that all products or services have design, implementation and service delivery elements
  • Understand how to recognize and define or describe a customer purpose
  • Understand the 4 types of metrics: Fitness Criteria (used to select your product or service in the market); general health indicators; improvement drivers and vanity metrics
  • Understand that only fitness criteria are key performance indicators (KPIs)
  • Understand how to set objectives for each type of metric: fitness criteria have thresholds of acceptable performance and over serving; general health indicators have a range; improvement drivers have a target; while vanity metrics have an emotional need that may need addressed culturally and organizationally.
  • Understand the 4 commonly recurring types of fitness criteria: Lead Time; Quality; Safety & Conformance; and Affordability.
  • Recognize the 3 aspects of lead time (or time-to-market) as timeliness, predictability and duration, and learn how to describe them and when and how to recognize which is applicable.
  • Understand how Fit-for-Purpose metrics integrate with Balanced Scorecard, and OKRs
The Fit-for-Purpose Framework and its simple four-category classification of fitness criteria, health indicators, improvement drivers and vanity metrics, cut right through this historic mess and align your organizational behavior to your desired outcomes. Learn what really drives customer selection and satisfaction and how to align your organizational behavior around those goals. Enable autonomous action, learn to move with agility, and create empowerment without loss of control, by defining the right organizational metrics at every level. Do you use Balanced Scorecard or Objectives & Key Results (OKRs)? Do you want to get better at with these techniques? This class will teach you how! Augment what you do now with the Fit-for-Purpose Framework and unlock the hidden performance in your business.

Who Should Attend?

This class is for executives and decision-makers who set strategy and corporate objectives or those who carry responsibility for revenue, customer satisfaction, or other strategic business objectives It is appropriate for anyone performing the following functions: strategic planning; strategic marketing; human resources; product management; product design; service design; operations management; and portfolio management. This class is useful for anyone who wants to understand how to set metrics in order to drive appropriate, congruent, aligned behavior in an organization and for those who wish to drive product and service improvement.


There are no specific prerequisites for this class. It is recommended that attendees have a business background or a role in marketing, strategic planning or portfolio management. A business degree or formal qualification in business is not necessary but attendees with such a background may find the contrasts with familiar material to be either interesting or challenging. Prior knowledge or experience with Balanced Scorecard or OKRs (Objectives and Key Results) may also enhance the learning experience but is certainly not required.


The training will be held in English language.

  • 08:30am Welcome, Registration and Coffee

  • 09:00am (sharp) Class starts

    • Understanding Customer Purpose and describing it Understanding Design, Implementation and Service Delivery elements in a product or service and developing the skill to describe and categorize them accurately
    • 4 Types of metrics: Fitness Criteria/KPIs; general health indicators; improvement drivers; vanity metrics
    • Learn how to correctly classify them and set thresholds, ranges, targets or cultural and organizational goals to eliminate the need for unnecessary metrics.

  • 12:30pm Lunch break (one hour)

    • 4 Commonly recurring fitness criteria: Lead time; Quality; Safety & Conformance; Affordability/Price
    • Better Balanced Scorecard and/or OKRs using the lessons learned
    • Discussion: Insights from today’s lessons. How will Fit for Purpose affect how you run your business? What will you change? How might you integrate the ideas with things you already do? What are the actionable, pragmatic ideas you are taking away and intend to implement?

  • Around 05:30pm Closing
In between two breaks with refreshments: one in the morning, one in the afternoon

David J. Anderson

David J. Anderson ist Chairman von Lean Kanban Inc., einem Management-Trainings-, Verlags- und Veranstaltungsplanungsunternehmen mit Sitz in Seattle, das über seine Marke Lean Kanban University weltweit tätig ist. David ist Pionier der Kanban-Methode, um die Erbringung von professionellen Dienstleistungen, immateriellen Gütern, Kreativ- und Wissensarbeitern zu fördern und zu verbessern, welche von IT-Dienstleistungen bis hin zu Werbeagenturen, Architekturbüros und PR-Unternehmen reichen. Er ist der Schöpfer von Enterprise Services Planning und dem Fit For Purpose Framework für Unternehmensstrategie, Marktforschung, Marktsegmentierung, Produktmanagement und Servicedesign. Er ist beliebter Keynote-Speaker auf Konferenzen auf der ganzen Welt und Autor oder Co-Autor von sechs Büchern, darunter der internationale Bestseller "Kanban - Successful Evolutionary Change for your Technology Business".


Training price: EUR 1.100,-- excl. taxes. as a base price for the training
Early Bird discount: EUR 50,-- discount on the training price if the registration is made online and no later than 30 days before the first day of the training (see also our General Training Conditions). The early bird discount can be combined with other discounts.
Group discount:

EUR 50,-- discount per delegate on the training price if you register a group of 3 or more people of your organization for the same training online. Please use the option to add additional participants in our online registration form. The group discount is combinable with other discounts.

For discounts for larger groups please get in touch with us!

Series disount: 500,-- for booking the whole series of APPS classes. Please get in touch with us!
The price includes all services as laid out here in. The training venue, catering/lunch or optional travel expenses for the participants have to be provided/paid by the remitter. Domestic travel expenses for the trainer however are included in the price. For a detailed quote please contact us.
Certificate of attendance

Do you want more solutions?

5-day all inclusive APPS Series
  • Better KPIs: Metrics for Meaningful Organizational Behavior
  • Clear Product Requirements
  • Managing Large Backlogs
  • Managing Dependencies for Enterprise Agility
  • Forecasting Projects and Customer Deliveries

Im Training enthalten

The Agile Pain Point Solutions (APPS) Series is a collection of 1-day classes that cut straight to the challenges people have been reporting to us for over a decade. Offering simple, yet powerful answers, each class gives you new skills and insights with which to address an aspect of Agile adoption that is poorly addressed in conventional literature.

  • “As a business, we measure the wrong things and our culture isn’t suitable for Agile adoption, how can we fix it?”
  • “We struggle to write small, fine-grained requirements, can you help us get better at it?”
  • “Prioritization is painful, time-consuming and stressful. We have a huge backlog. Can you help us get better at prioritizing?”
  • “We struggle to scale Agile because of dependencies. How can we identify them earlier and manage our capacity better? Dependency management feels like ‘Big Planning Up-front’”
  • “We aren’t good at estimating; can you help us get better at it?”

Are these familiar problems to you? Do you find your Agile advisors lay the blame with you? If only you followed established guidance better, harder, with greater diligence and intensity, then all would be well? The answers to these challenges always seem to be more elaborate, detailed, intense, and frustrating – big expensive meetings, more and more collaborators to coordinate, more detail, more complicated equations, more-and-more time: it all feels like you are going backwards, further and further from true agility.

For years, Kanban University has had truly elegant solutions to these problems, but they haven’t been easily accessible – buried inside our Enterprise Services Planning (ESP) 5-day training. Now, we are making these Agile Pain Point Solutions (APPS) available in easy to consume 1-day classes, specifically to address the problems and challenges our customers have been reporting to us for a decade.

If you are a product owner, or involved in Agile planning for your organization, then the Kanban APPS series will give you the skills to be successful and to deliver true organizational agility.